![]() Ranking in the SERPs starts by understanding the keyword(s) or topic(s) for which you want to rank. They provide insights into search volume, keyword difficulty, and competition.įor example: Should you target “guitar shop Nashville” or “Nashville music store”? The tools help you identify the terms and phrases your potential audience is using in their searches. It’s the process of selecting the keywords you want to target on your website for optimization, boosting your site’s ranking for those terms. Keyword research tools are fundamental for developing a solid SEO strategy. ![]() It’s helpful for discovering and fixing issues that may be affecting your SEO. WooRankĪ set of marketing tools centered around a website review feature (site crawler). It also provides competitive intelligence on what other sites in your industry are doing. This is a marketing suite that provides insights on pay-per-click (PPC) and cost-per-click (CPC) campaigns as well as SEO. Their “SEObar” shows you real-time data on a variety of SEO metrics based on the sites or search engine results pages you’re browsing. This is a free SEO Chrome Extension that adds a toolbar to your browser. Moz is another popular SEO software suite that provides a range of tools to help you understand and improve your site’s search performance. It can help you find referring domains pointing to your website and also pointing to competitors. Majestic is primarily a backlinks database.
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